Is One Dollar Enough?

What’s the easiest way to boost your survey’s response rate? Place a dollar bill in your survey mailing piece.

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Survey Mailing List Gone Awry

It’s not rocket science to realize that a survey’s mailing list is the lifeline of a research project. The mailing list, or survey sample, is intended to represent...

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Should I use color stationery in my survey mailing piece?

From time to time, we are asked if color stationery (versus black and white) should be used in a survey mailing piece. Our opinion: if you’re looking to use color to boost your survey’s response rate, the additional cost of color printing may not be worth it.

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