Is One Dollar Enough?
What’s the easiest way to boost your survey’s response rate? Place a dollar bill in your survey mailing piece.
Survey Mailing List Gone Awry
It’s not rocket science to realize that a survey’s mailing list is the lifeline of a research project. The mailing list, or survey sample, is intended to represent...
Should I use color stationery in my survey mailing piece?
From time to time, we are asked if color stationery (versus black and white) should be used in a survey mailing piece. Our opinion: if you’re looking to use color to boost your survey’s response rate, the additional cost of color printing may not be worth it.